From April 20 to May 1, Aquila Tyre Group conducted a dedicated market visit across Jordan, covering major transport routes and fleet centers from Amman to Aqaba. This journey was part of our commitment to strengthening regional partnerships and deepening our understanding of Middle Eastern transportation demands.
During the trip, our team carried out on-site market research, visited customer branches, and provided technical training sessions to local partners. One of the highlights was a detailed tyre performance survey conducted directly on customer fleets, giving us first-hand insights into operational conditions and tyre needs in the region.
We visited our customer's branch in Aqaba to conduct a tire survey and provide fleet guidance, despite a severe sandstorm roads and almost zero visibility ahead , the trip strengthened trust and offered key insights, Challenges like these remind us why tyre performance and safety are so critical.
Key Products Highlighted During the Visit:
These core Warrior series patterns continue to win the trust of customers for their robust design, stability, and performance in challenging terrains.
From navigating sand-covered highways during a desert storm to conducting detailed fleet tyre inspections, this journey was filled with challenges, insights, and meaningful exchanges.
We return from Jordan with a deeper understanding of the market and a stronger connection with our partners — ready to turn these experiences into actionable strategies for long-term cooperation in the Middle East.
Aquila Tyre Group remains committed to supporting our distributors and end-users through innovation, product excellence, and market-driven solutions.
Thank you, Jordan. As committed value creators, AQUILA are right by your side, collaborating closely with partners who share our vision to create value, bring happiness, and let our actions truly resonate louder than words.
